The Evolution of Sports Media

Labor Day starts with $70+ in savings on Coursera Plus. Save 40% for 3 months.

The Evolution of Sports Media

This course is part of Revolution in Sports Media: Innovative Strategies Specialization

Instructor: Marisa Sáenz

Included with Learn more

Ask Coursera

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Understand the history and digital evolution of sports media
Identify key challenges facing modern media platforms
Analyze fan behavior and its impact on content creation

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Revolution in Sports Media: Innovative Strategies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Discover how sports media evolved from gritty print journalism to the dazzling, interactive digital age. Trace the journey of live broadcasting as it transformed the fan experience, and explore how today’s platforms—powered by influencers and real-time engagement—have redefined how we consume and connect with sports.

Dive into the shifting media landscape, from legacy networks to digital disruptors, and uncover the rise of new players and revenue models fueling the modern ecosystem. Along the way, tackle pressing challenges like content piracy, monetization hurdles, legal battles, and the ethical dilemmas reshaping the field. By the end of this course, you’ll not only grasp how yesterday’s breakthroughs shaped today’s trends—but also where the next wave of innovation is set to take us.

Trace the origins and development of sports reporting and broadcasting. This module explores how cultural perspectives shaped early sports media, the pivotal innovations that brought live sports to audiences, and key historical moments that set the stage for today’s global sports media landscape.

What's included

3 videos2 readings2 assignments1 discussion prompt

3 videosTotal 15 minutes

From Print to Radio: The Birth of Sports Reporting5 minutes
Cultural Perspectives: Comparing Europe and the US6 minutes
A short Case Study on the Australian Open 20253 minutes

2 readingsTotal 100 minutes

Complementary Resources on The Origins of Sports Reporting40 minutes
Complementary Resources on The Rise and Innovations of Live Sports Broadcasting60 minutes

2 assignmentsTotal 60 minutes

History and Foundations of Sports Media30 minutes
History and Foundations of Sports Media30 minutes

1 discussion promptTotal 10 minutes

History and Foundations of Sports Media10 minutes

Examine how digital technologies have disrupted traditional broadcasting models and fragmented content delivery. This module dives into the challenges and solutions of content aggregation, the impact of streaming platforms, and the growing influence of fan-driven content and real-time interaction in the modern sports media ecosystem.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videosTotal 36 minutes

Understanding the Traditional Broadcasting Ecosystem6 minutes
Challenges Facing the Traditional Broadcasting Model6 minutes
The Fragmentation Challenge in Streaming Platforms7 minutes
How Aggregators Are Redefining the Viewing Experience5 minutes
The Democratization of Content Creation7 minutes
The Era of Real-Time Interaction6 minutes

3 readingsTotal 170 minutes

Complementary Resources on The Traditional Broadcasting Model in the Digital Era75 minutes
Complementary Resources on Solving Content Fragmentation in the Sports Media Landscape45 minutes
Complementary Resources on The Rise of Fan-Driven Content and Real-Time Interaction50 minutes

2 assignmentsTotal 60 minutes

The Digital Transformation of Sports Media30 minutes
The Digital Transformation of Sports Media30 minutes

1 discussion promptTotal 10 minutes

The Digital Transformation of Sports Media10 minutes

Analyze the current sports media environment, where traditional broadcasters adapt to digital trends and digital-first platforms rise to prominence. Explore the emergence of influencers and fan-driven content, new monetization strategies, and the evolving business models that support today’s sports media stakeholders.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videosTotal 41 minutes

Traditional Broadcasters: Adapting to the Digital Age5 minutes
The Rise of Digital-First Platforms6 minutes
The Rise of Fan-Driven Content and Influencers10 minutes
Monetizing Fan-Driven Content8 minutes
Business Models of Broadcasters and Over-the-top Platforms7 minutes
Direct to consumers Models and the Bundling Cycle6 minutes

3 readingsTotal 160 minutes

Complementary Resources on The Evolution of Sports Broadcasting30 minutes
Complementary Resources on The New Wave of Influencers70 minutes
Complementary Resources on Stakeholders and Business Models in Sports Media60 minutes

2 assignmentsTotal 60 minutes

Media Ecosystem Today30 minutes
Media Ecosystem Today30 minutes

1 discussion promptTotal 10 minutes

Media Ecosystem Today10 minutes

Investigate the pressing issues facing sports media today, including piracy, legal and ethical dilemmas, and changing fan behaviors. This module provides practical insights into protecting intellectual property, adapting to a fragmented media landscape, and maintaining transparency, privacy, and reputational trust in a fast-changing industry.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videosTotal 41 minutes

Protecting Intellectual Property5 minutes
Types of Piracy and Strategic Countermeasures5 minutes
How Changing Fan Habits Are Reshaping Sports Media7 minutes
Strategic Adaptations in a Fragmented Media Landscape9 minutes
Balancing Ethics, Privacy, and Transparency7 minutes
Managing Reputational Risks and Crisis Communication9 minutes

3 readingsTotal 110 minutes

Complementary Resources on Combating Piracy50 minutes
Complementary Resources on Evolving Fan Behaviors and Monetization30 minutes
Complementary Resources on Legal and Ethical Challenges30 minutes

2 assignmentsTotal 60 minutes

Challenges in Modern Sports Media30 minutes
Challenges in Modern Sports Media30 minutes

1 discussion promptTotal 10 minutes

Challenges in Modern Sports Media10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Marisa Sáenz

Real Madrid Graduate School Universidad Europea

78 Courses11,474 learners

Offered by

Real Madrid Graduate School Universidad Europea

Explore more from Marketing

Status: Free Trial
Real Madrid Graduate School Universidad Europea
Trends and Innovations in Sports Media
Course
Status: Free Trial
Real Madrid Graduate School Universidad Europea
The Future of Sports Media and Challenges Ahead
Course
Status: Free Trial
Real Madrid Graduate School Universidad Europea
Revolution in Sports Media: Innovative Strategies
Specialization
Status: Free Trial
Real Madrid Graduate School Universidad Europea
Foundations: The Evolution of Stadiums in The Digital Age
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Break down barriers to learning with big savings
Get Coursera Plus
Start with easy savings for hard-working teams
Save 30% today

Frequently asked questions

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.