Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Data Storytelling, Infographics, Data Visualization, Visual Storytelling, Storytelling, Diagram Design, Data Analysis, Graphic and Visual Design
★ 4.9 (9) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Power BI, Power Platform Architecture & Technical Design, DevOps, Microsoft Azure, Application Deployment, Enterprise Architecture, Real Time Data, Business Intelligence, Collaborative Software, Content Development and Management, Scalability, Data Integration, Data Governance, Data Modeling, System Configuration, Collaboration, Analytics, Capacity Planning, Compliance Management, Problem Solving
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Workflow Management, Marketing Design, Marketing Materials, Marketing Collateral, Creative Design, Design, Digital Design, Graphic Design, Design Elements And Principles
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Descriptive Statistics, A/B Testing, Classification And Regression Tree (CART), Dashboard, Dashboard Creation, Model Evaluation, Model Deployment, Data-Driven Decision-Making, Risk Analysis, Histogram, Statistical Inference, Descriptive Analytics, Simulations, Predictive Modeling, Regression Analysis, Data Visualization, MLOps (Machine Learning Operations), Decision Making, Decision Tree Learning, Keras (Neural Network Library)
★ 2.8 (6) · Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Rapport Building, Relationship Building, Customer experience strategy (CX), Agile Methodology, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Analysis, Journey Mapping, Customer Insights, Process Design, Value Propositions, Solution Delivery, Interpersonal Communications, Key Performance Indicators (KPIs), Experience Design, Product Lifecycle Management, Performance Measurement, Product Management, Process Analysis
★ 4.9 (23) · Beginner · Course · 1 - 4 Weeks
CertNexus
Skills you'll gain: Data Analysis, Data Preprocessing, Data Visualization, Statistical Analysis, Exploratory Data Analysis, Statistical Visualization, Statistical Methods, Analytical Skills, Data Processing, Data Wrangling, Data Transformation, Descriptive Statistics, Data Cleansing, Histogram, Data Manipulation, Scatter Plots, Applied Machine Learning
★ 4.8 (21) · Intermediate · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Cloud Computing, Cloud Platforms, Cloud Deployment, Cloud Services, Manufacturing Operations, Cybersecurity, Manufacturing Processes, Manufacturing and Production, Augmented and Virtual Reality (AR/VR), Blockchain, Cyber Attacks, Production Process, Emerging Technologies, Information Systems Security, Industrial Engineering, Augmented Reality, Virtual Environment, Artificial Intelligence and Machine Learning (AI/ML), Virtual Reality, Artificial Intelligence
★ 4.7 (9) · Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Power BI, Customer Insights, Customer Analysis, Dashboard Creation, AI Personalization, Customer experience improvement, Microsoft Copilot, Customer Data Management, Customer Service, Personalized Service, Statistical Reporting, Analytical Skills, Data Validation, Data Analysis, AI Integrations, Data Integrity, Performance Analysis, Self Service Technologies
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Analytics, Marketing Analytics, Marketing Budgets, Marketing Effectiveness, Web Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Campaign Management, Financial Analysis, Event Monitoring, Data Analysis, Performance Analysis, Budget Management, Budgeting, Decision Making, Report Writing, Data Validation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop
★ 4 (11) · Beginner · Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Analysis
★ 5 (9) · Advanced · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Sales Presentation, Regional Sales, Selling Techniques, Presentations, Sales Process, Influencing, Persuasive Communication, Intercultural Competence, Virtual Teams, Storytelling, Language Interpretation, Translation, and Studies, Sales Pipelines, Collaborative Software, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration, Customer Engagement, AI literacy
Intermediate · Specialization · 1 - 3 Months