Unlock GA4 Insights: Custom Events & Campaign ROI is an intermediate course designed for marketers and analysts who want to move beyond surface-level metrics and measure what truly matters. Standard analytics can tell you who visits your site, but this course teaches you how to track the specific actions they take, like watching a video or submitting a form, and connect those actions directly to your marketing spend.
Unlock GA4 Insights
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Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Configure custom GA4 events to analyze campaign performance, calculate cost-per-event, and recommend data-driven budget optimizations.
Details to know
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Recently updated!
March 2026
Taught in English
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There is 1 module in this course
This module takes you from theory to practice in tracking and analyzing high-value user actions in GA4. You'll learn why custom events are critical for modern marketing, how to set them up using Google Tag Manager, and, most importantly, how to use that data to calculate campaign ROI. Through hands-on labs and real-world scenarios, you'll finish the module by producing a professional insights memo that provides actionable budget recommendations.
What's included
2 videos2 readings3 assignments
Instructor
210 Courses 10,904 learners
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Frequently asked questions
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