• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Visual Branding with Canva: Building Complete Brand Systems

    Skills you'll gain: Logo Design, Typography, Canva (Software), Style Guides, Brand Strategy, Branding, AI powered creativity, Digital Design, Graphic and Visual Design, Graphic Design, Marketing Design, Color Theory, Brand Management, Presentations, Auditing, Asset Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The future of sports from organisations to competitions

    Skills you'll gain: Performance Analysis, Business Transformation, People Development, Talent Pipelining, Talent Management, Talent Sourcing, Private Equity, Organizational Structure, Organizational Development, Performance Improvement, Analytics, Organizational Change, Digital Transformation, Market Opportunities, Digital Analysis, Innovation, Business Modeling, New Business Development, Real Time Data, Driving engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Supplier Quality, Risk, and Process Improvement

    Skills you'll gain: Supplier Risk Management, Supplier Management, Supplier Performance Management, Vendor Contracts, Supplier Relationship Management, Supplier Quality Management, Risk Mitigation, Risk Analysis, Root Cause Analysis, Contract Management, Vendor Relationship Management, Contract Compliance, Contract Review, Corrective and Preventive Action (CAPA), Continuous Quality Improvement (CQI), Continuous Improvement Process, Risk Management, Procurement, Variance Analysis, Service Level Agreement

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Machine Learning in Python: Analyze & Apply

    Skills you'll gain: Matplotlib, Plot (Graphics), NumPy, Pandas (Python Package), Applied Machine Learning, Python Programming, Scikit Learn (Machine Learning Library), Data Visualization, Supervised Learning, Feature Engineering, Machine Learning, Natural Language Processing, Model Optimization, Machine Learning Algorithms, Text Mining, Data Manipulation, Predictive Modeling, Model Training, Unsupervised Learning, Data Management

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Splunk Fundamentals: Analyze & Visualize Data

    Skills you'll gain: Splunk, Dashboard, Dashboard Creation, Business Intelligence, Scatter Plots, Data Visualization Software, Data-Driven Decision-Making, Software Installation, Graphing, Data Presentation, Real Time Data, Trend Analysis, Event Monitoring, Transaction Processing, System Configuration, Correlation Analysis, Statistical Analysis, Data Manipulation

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Erstelle Stories für Instagram und Facebook in Visme

    Skills you'll gain: Instagram, Graphic and Visual Design, Graphic Design, Visual Storytelling, Social Media Content, Social Media, Social Media Marketing, Content Creation, Shared Media, Facebook, Storytelling

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    L

    Logical Operations

    Prompt Engineering for AI Text Generation

    Skills you'll gain: Prompt Engineering, Generative AI, AI literacy, Responsible AI, Data Ethics, Large Language Modeling, Technical Communication, Writing, Artificial Intelligence, Writing and Editing, Ideation, Business Ethics, Customer Service, Marketing

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Microsoft Excel: Data Analysis with Power Pivot

    Skills you'll gain: Key Performance Indicators (KPIs), Microsoft Excel, Data Presentation, Data Analysis Expressions (DAX), Data Integration, Performance Measurement, Pivot Tables And Charts, Data Visualization Software, Spreadsheet Software, Performance Reporting, Trend Analysis, Cloud-Based Integration, Time Series Analysis and Forecasting, Data Analysis, Data Modeling, Data Manipulation, Microsoft 365, Productivity Software

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Asking Great Sales Questions

    Skills you'll gain: Peer Review, General Sales Practices, Phone Sales, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Consumer Behaviour, Discussion Facilitation, Driving engagement, Relationship Building, Customer Engagement

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Retrieve & Prep Data

    Skills you'll gain: Data Import/Export, Data Cleansing, Data Preprocessing, Data Analysis, Data Quality, Human Resources Information System (HRIS), Data Ethics, Data Validation, Microsoft Excel, Data Integrity, Verification And Validation, AI Workflows, Relational Databases, Project Documentation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Revenue Growth and Strategic Sales Execution

    Skills you'll gain: Account Strategy, Sales Strategy, Sales Management, Sales, Regional Sales, General Sales Practices, Account Management, Overcoming Objections, Performance Measurement, Key Performance Indicators (KPIs), Leadership Studies, Sales Development, Revenue Forecasting, Performance Metric, Sales Process, Sales Pipelines, Sales Enablement, Predictive Analytics, Predictive Modeling, Advanced Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    New Map for Product Managers: Rulesets for Global Business

    Skills you'll gain: Global Marketing, International Relations, International Finance, Diplomacy, Cultural Sensitivity, Business Risk Management, Market Dynamics, Market Intelligence, Competitive Analysis, Corporate Strategy, Economics, Business Strategy, Market Opportunities, Political Sciences, Supply Chain Management, Market Analysis, Economics, Policy, and Social Studies, Economic Development, World History, Supply Chain Planning

    Beginner · Course · 1 - 3 Months

1…473474475…547

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok