What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI-Assisted Content Creation & Refinement

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

AI-Assisted Content Creation & Refinement

This course is part of AI-Powered Content Creation for Social Media Success Specialization

Instructor: Andrew Brooks

Included with

Learn more

Ask Coursera

3 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Create, edit, and localize AI-assisted posts, images, and short videos, plus add alt text and AI disclosures to stay on-brand.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the AI-Powered Content Creation for Social Media Success Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

In this course, you’ll build a repeatable workflow for creating and polishing social media content with generative AI, without sounding generic or off-brand. You’ll start in the Text Lab by writing strong prompts that turn a blank page into targeted captions, then expand one idea into multiple platform-ready versions for Instagram, LinkedIn, X, and short-form video.

Next, you’ll move into the Visual Lab to generate new images or edit existing ones using AI. You’ll practice writing detailed image prompts, iterating to improve results, and using tools like generative fill to adjust composition and format for social posts. You’ll also explore AI-assisted video creation and quick edits for Shorts, Reels, and TikTok, including when to be cautious with AI-generated “extensions” that can invent details. Finally, you’ll refine your assets for accessibility and ethical transparency. You’ll generate concise alt text, repurpose longer content into accessible summaries, check drafts for AI-sounding language, and add simple AI disclosure statements that protect trust. In the graded assignment, you’ll create a mini campaign package for a nonprofit: multi-platform text posts, a visual asset with prompt + refinement notes, a short video script with a call to action, and a short reflection on balancing speed with authenticity and inclusivity.

In this module, you’ll get an introduction to using AI to create social media content across multiple platforms. You’ll preview how AI can support text and visual content creation, content refinement, and responsible publishing practices throughout the course.

What's included

1 video1 reading

In this module, you’ll use AI to create and refine social media content across platforms. You’ll learn how to generate captions for different channels, create and edit visual assets with AI, and adapt content to fit specific audiences, platforms, and brand voices. You’ll also apply accessibility and ethical best practices, including alt text, disclosure, and identifying overly generic AI-generated language.

What's included

4 videos4 assignments

4 videosTotal 26 minutes

Text Lab Drafting & Expanding Social Media Captions4 minutes
Visual Lab AI-Powered Images & Video Editing13 minutes
Refinement & Ethics Lab Accessibility, AI Detection & Disclosure6 minutes
Localization Refining AI Outputs for Your Brand3 minutes

4 assignmentsTotal 120 minutes

Text Lab30 minutes
Visual Lab30 minutes
Refinement & Ethics Lab30 minutes
Knowledge Check30 minutes

In this module, you’ll reflect on what you’ve learned about using AI to create, refine, and adapt social media content through a guided dialogue and a graded assignment. You’ll apply course concepts to develop an AI-generated content package that brings together text, visuals, accessibility, and ethical considerations.

What's included

1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Andrew Brooks

University of California, Davis

1 Course1,644 learners

Offered by

University of California, Davis

Explore more from Marketing

University of California, Davis
AI-Driven Micro-Influencer Strategy & Execution
Course
University of California, Davis
Analytics & Optimization Workshop (LinkedIn Focus)
Course
University of California, Davis
AI Essentials for Social Media
Course
University of California, Davis
Campaign Foundations & AI-Enhanced Planning
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

You’ll produce a mini campaign package: platform-specific captions, an AI-assisted image (generated or edited), and a short-form video script with a clear call to action.

You’ll practice stronger prompting, localization using personas, and a refinement workflow that includes accessibility (alt text), AI “artifact” checks, and transparent disclosure statements.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.