Ready to transform raw demographic data into marketing gold? This Short Course empowers digital marketing professionals to unlock the hidden insights within their web analytics platforms.
Analyze Demographics: Unlock Audience Insights
Ends soon: Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.
Analyze Demographics: Unlock Audience Insights
This course is part of Google Analytics: Reports & Traffic Analysis Specialization
Instructor: John Whitworth
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Demographic trend analysis is essential for tracking audience changes and requires ongoing, structured monitoring practices.
Percentage change analysis across demographic groups uncovers insights that inform content planning and campaign targeting.
Applying threshold rules like 10% variance helps marketers adjust strategies early before shifts affect results.
Properly configured analytics tools provide valuable demographic insights when reviewed consistently and methodically
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
January 2026
Taught in English
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This course is part of the Google Analytics: Reports & Traffic Analysis Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the foundational skills of accessing demographic reports within web analytics platforms and properly configuring date ranges for meaningful audience analysis
What's included
3 videos1 reading2 assignments
Learners will master advanced demographic comparison techniques, calculate percentage variations across time periods, and create systematic approaches for identifying significant demographic trends that inform strategic marketing decisions.
What's included
1 video2 readings3 assignments
Earn a career certificate
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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