This course develops the communication behaviours that support persuasive, trust-based negotiation. Learners explore how active listening, questioning and clarification help uncover buyer needs, concerns and decision criteria before moving into more persuasive dialogue.

B2B Sales: Communication And Buyer Influence
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B2B Sales: Communication And Buyer Influence
This course is part of B2B Sales: Negotiation, Deal Closing And Buyer Influence Specialization

Instructor: The Expert Academy
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What you'll learn
Use active listening to understand buyer priorities, concerns and decision criteria.
Apply ethical persuasion techniques in negotiation and sales conversations.
Build trust through body language, rapport and professional presence.
Frame value clearly during persuasive negotiation dialogue.
Skills you'll gain
- Communication
- Communication Strategies
- Negotiation
- Value Propositions
- Meeting Facilitation
- Rapport Building
- Non-Verbal Communication
- Sales
- Trustworthiness
- Sales Presentations
- Influencing
- Verbal Communication Skills
- Psychology
- Active Listening
- Business Communication
- Sales Presentation
- Composure
- Sales Strategy
- B2B Sales
- Price Negotiation
Details to know

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August 2026
11 assignments
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There are 6 modules in this course
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