Master the essential building blocks of paid search marketing that every digital marketer needs to succeed. This Short Course is created to help digital marketing professionals accomplish confident campaign setup and budget forecasting through data-driven keyword research.
CPC & Keyword Research
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CPC & Keyword Research
This course is part of Digital Campaign Management & Optimization Specialization
Instructor: Hurix Digital
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Quality Score directly impacts advertising costs and campaign efficiency - higher scores reduce CPC and improve ad placement.
Systematic keyword research using industry tools provides data-driven foundation for budget planning and competitive analysis.
Proper documentation and data export processes are essential for maintaining organized campaigns and client reporting.
Understanding the relationship between keyword competition, search volume, and cost enables strategic campaign planning.
Skills you'll gain
- Return On Investment
- Marketing
- Online Advertising
- Quality Assessment
- Advertising Campaigns
- Performance Metric
- Sales Presentation
- Campaign Management
- Pay Per Click Advertising
- Search Engine Marketing
- Budget Management
- Paid media
- Marketing Planning
- Digital Advertising
- Google Ads
- Marketing Budgets
- Keyword Research
- Digital Marketing
- Advertising
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
January 2026
Taught in English
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Build your subject-matter expertise
This course is part of the Digital Campaign Management & Optimization Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the fundamental metrics that drive paid search campaign performance, exploring how CPC and Quality Score impact campaign costs and ad placement decisions.
What's included
3 videos2 readings1 assignment
Learners will master the practical application of keyword research tools to gather CPC data, analyze competitive landscapes, and create documentation that supports strategic campaign planning and budget forecasting.
What's included
2 videos2 readings3 assignments
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