Craft Omni-Channel Marketing Plans

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Craft Omni-Channel Marketing Plans

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Strategic analysis should be evidence-based, using systematic evaluation of internal strengths and external market conditions to guide decisions.
Omni-channel marketing needs integrated thinking across personas and touchpoints because customers experience the brand as one whole.
Performance metrics must be defined upfront so success is clear, aligned to strategy, and supports continuous optimization.
Collaborative planning improves results by turning shared insights into stronger strategies through visual tools and structured reviews.

Skills you'll gain

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This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Did you know that businesses using coordinated omni-channel strategies retain up to 89% of their customers compared to just 33% for those without them? Unified planning ensures your brand speaks with one voice across every channel.

This Short Course was created to help professionals in this field develop strategic marketing planning capabilities and create integrated, data-driven campaigns that deliver measurable business outcomes across multiple channels. By completing this course, you will be able to analyze product performance, define strategic objectives using SWOT insights, and build cohesive omni-channel marketing plans that connect personas, platforms, and goals—skills you can immediately apply to elevate campaign effectiveness. By the end of this 4-hour long course, you will be able to: Analyze a product line using a SWOT framework to derive data-backed quarterly objectives. Create an omni-channel plan that aligns customer personas, channels, and performance targets. This course is unique because it bridges strategic marketing analysis with cross-channel execution, teaching you how to translate insights into coordinated actions that maximize reach, consistency, and return on investment. To be successful in this project, you should have: Basic marketing knowledge Familiarity with digital marketing channels Understanding of customer personas Spreadsheet proficiency

Learners will master systematic strategic analysis by conducting evidence-based SWOT evaluations that transform market insights into actionable quarterly objectives.

What's included

2 videos2 readings2 assignments

2 videos Total 11 minutes

Why Strategic SWOT Analysis Transforms Marketing Success 3 minutes
SWOT Framework Fundamentals for Product Analysis 8 minutes

2 readings Total 15 minutes

Data Collection and Analysis Methods for Strategic SWOT Assessment 7 minutes
Building SWOT Analysis Matrices in Miro for Collaborative Strategic Planning 8 minutes

2 assignments Total 15 minutes

Create Data-Backed SWOT Matrix for Strategic Product Analysis 12 minutes
Strategic SWOT Analysis Knowledge Check 3 minutes

Learners will develop comprehensive omni-channel marketing plans that seamlessly integrate customer personas, touchpoint strategies, and measurable performance frameworks for coherent brand experiences.

What's included

1 video2 readings3 assignments

1 video Total 8 minutes

Omni-Channel Planning Fundamentals: Integration Strategies and Framework Design 8 minutes

2 readings Total 18 minutes

Persona Alignment and Channel Integration Methods for Cohesive Customer Experiences 10 minutes
Building Comprehensive Omni-Channel Planning Templates for Strategic Implementation 8 minutes

3 assignments Total 31 minutes

Comprehensive Omni-Channel Marketing Strategy Assessment 13 minutes
Develop Comprehensive Omni-Channel Strategy with Integrated Performance Framework 15 minutes
Omni-Channel Planning Principles Knowledge Check 3 minutes

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Instructor

Hurix Digital

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200 Courses 7,953 learners

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.