Este curso explora cómo las tecnologías emergentes y los nuevos formatos están redefiniendo el marketing deportivo. El alumnado aprenderá a planificar y ejecutar estrategias de marketing para eventos deportivos locales y globales, así como a generar expectación antes, durante y después de cada evento. Se analiza especialmente cómo entidades como el COI desarrollan estrategias de engagement sostenido.
Estrategias e innovación en marketing deportivo
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Estrategias e innovación en marketing deportivo
This course is part of Marketing deportivo: La fórmula tecnológica Specialization
Instructor: Marisa Sáenz
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Crear estrategias globales de marketing deportivo basadas en datos y tecnología.
Aplicar IA, realidad aumentada y datos de fans para diseñar experiencias personalizadas.
Desarrollar valor de marca, fidelización y monetización con innovación.
Skills you'll gain
- Corporate Strategy
- Contract Management
- Storytelling
- E-Commerce
- Digital Marketing
- Cross Platform Development
- Customer Engagement
- Blockchain
- Sustainability Reporting
- Virtual Teams
- Augmented and Virtual Reality (AR/VR)
- Game Theory
- Marketing Strategy and Techniques
- Global Marketing
- Customer experience improvement
- Influencing
- Strategic Communication
- Brand Management
- Marketing
- Event Planning
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
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This course is part of the Marketing deportivo: La fórmula tecnológica Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Instructor
Explore more from Business Strategy
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
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