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IBM

Generative AI: Introduction and Applications

Curious about generative AI and how you can use it in your everyday life? This beginner-friendly course is designed for everyone, from students to working professionals, interested in learning about generative AI and applying it in their work and daily routines. No prior AI experience is required. Build a strong foundation in generative AI and understand the models that power it, including large language models (LLMs). You’ll explore the fundamentals of generative AI and how it has evolved, with additional readings and expert insights offering a deeper look at its history and advancements. Discover how generative AI creates text, images, audio, video, code, and more, and explore popular tools and models such as ChatGPT, GPT, DALL·E, Stable Diffusion, and Synthesia. See how generative AI is transforming industries across IT, finance, healthcare, education, entertainment, and human resources to understand how organizations are using these technologies to solve problems and improve their work. Go beyond theory with hands-on practice. You will experiment with generative AI tools through interactive labs using IBM Generative AI Classroom and tools such as ChatGPT. Learn from industry practitioners, explore real-world scenarios, and reinforce your knowledge through interactive activities. Put your knowledge into practice in a final project where you generate and refine AI outputs across multiple formats. By the end of this course, you'll be able to: - Explain the fundamentals of generative AI and distinguish it from discriminative AI. - Identify real-world use cases and understand how generative AI is being applied across industries. - Explore popular generative AI tools and models for creating text, code, images, audio, and video. - Recognize opportunities to apply generative AI in your work and everyday life. Join over 490,000 learners who have enrolled in this course and earn a shareable certificate to showcase your new skills on LinkedIn, your resume, or your CV.

Status: Generative AI
Status: Artificial Intelligence and Machine Learning (AI/ML)
BeginnerCourse8 hours

Featured reviews

Reviewed Mar 3, 2024

A good introduction to the capabilities of generative AI, I recommend this to anyone that is curious or interested in the subject of generative AI and its real world applications

Reviewed Jul 28, 2024

This was such an amazing course. This course changed everything I knew about the AI. After this course my knowledge with regards to AI and it capabilities changed significantly.

Reviewed Jan 21, 2025

Very good Into to AI, with in depth descriptions of GenAI tools and their fields of application. Hands on exercises to consolidate knowledge and create contextual text, audio and video.

Reviewed May 14, 2024

I definitely appreciated that this didn't cover just text-to-image tools. I feel that even if someone is not new to AI, they might do something during this course that they haven't done before.

Reviewed Mar 15, 2024

Generative AI was practically broken in bits for us to really comprehend . You just have to pay attention so you don’t mix the tools and their functions up. Thank you Coursera 🙏🏼 Jennifer MGBEKEN

Reviewed Aug 14, 2026

Excellent course for beginners. It explains Generative AI concepts in a simple and easy-to-understand way with practical examples. I learned a lot and would recommend it to anyone interested in AI.

Reviewed Feb 1, 2025

Great Material, simple to learn . Will provide you with the introduction concepts of Gen AI to be applied in the framework. If you like tech. You will find it very easy to digest.

Reviewed Jan 26, 2026

This was a great course and really gives you a great look at AI, and the practice labs where great, 5 stars for me, i feel it will get dated soon so i hope they update it or do a bolt of refresher

Reviewed Dec 18, 2024

The course delves deep into the capabilities nd process of AI models. It was interesting learning. Very thankful to the faculty for providing good insights into AI models.

Reviewed Sep 27, 2025

Very detailed about generative and agentic AI, and also introduces other, less-known forms of AI that assist with video generation, audio production, and coding.

Reviewed Jul 26, 2024

This Course gives you a solid knowledge of some of Ai Application and how it will affect various fields of our daily life, because it hands on lab it make it an exciting journey highly recommended .

Reviewed Aug 16, 2026

A helpful and well-structured course that provides a clear introduction to generative AI, its applications, and practical use cases. The content is easy to understand and relevant for beginners.

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