Google Analytics Essentials

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Google Analytics Essentials

This course is part of Business and Productivity Tools Specialization

Instructor: Madecraft

Included with Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Some related experience required

4 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Some related experience required

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

How to set up Google Analytics, connect it to your site, and confirm your tracking is actually collecting data.
How to read metrics, dimensions, and reports to understand who your audience is and how they behave.
How to track conversions and events so you can measure the actions that truly matter to your business.
How to use acquisition, audience, and conversion-path data to optimise campaigns and spend smarter.

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Business and Productivity Tools Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

By the end of this course, you'll be able to set up Google Analytics correctly, connect it to your website, and read the reports that reveal exactly who your audience is and how they behave online. You'll interpret metrics and dimensions, track meaningful conversions and events, follow the paths users take through your site, and use audience and acquisition data to make smarter marketing decisions.

Analytics can feel overwhelming: endless numbers, unclear priorities, and channels pulling in every direction. This course cuts through that noise, taught by a marketing educator and Global Social Media Marketing founder who turns data analysis from a source of frustration into a practical, repeatable skill you can apply immediately, whatever your starting level. What makes it different is its focus on decisions, not just dashboards: every lesson connects a feature to a real business question, from "which ad is actually working?" to "where are customers dropping off?" If you run a website or app and want to grow with confidence, this course gives you the clarity to recognize what your data is telling you and act on it.

Great data starts with a solid setup, and getting Google Analytics configured correctly is what makes every report you'll ever run trustworthy. In this module, you'll set up your account and property, connect your site with the global site tag, manage user access, and verify your tracking so your data starts flowing accurately from day one.

What's included

5 videos2 assignments

Google Analytics collects a mountain of data, but it only pays off when you know which reports to open and what they're telling you. In this module, you'll interpret the core reports that reveal how users find your site, move through it, and come back, so you can turn raw numbers into confident decisions.

What's included

6 videos1 reading1 assignment

Page views alone won't tell you whether your site is actually working, but the specific actions people take will. In this module, you'll set up events to capture key interactions and build conversion goals so you can measure the outcomes that truly move your business.

What's included

2 videos2 assignments

Once your data is flowing, the real advantage comes from digging into how users behave and where they drop off. In this module, you'll apply funnel and goal flow tools alongside calculated metrics so you can pinpoint weak spots and reinvest in what's actually converting.

What's included

3 videos1 reading1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Madecraft

111 Courses10,433 learners

Offered by

Madecraft

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Frequently asked questions

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

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