Este curso se centra en cómo la inteligencia artificial está transformando la relación entre las organizaciones deportivas y sus aficionados, generando nuevas oportunidades de conexión y fidelización. El alumnado explorará cómo la IA permite diseñar campañas de marketing más personalizadas y efectivas, así como experiencias interactivas que mejoran la participación del público en eventos y plataformas digitales.
IA en la participación de los aficionados
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IA en la participación de los aficionados
This course is part of IA en el Deporte: El Enfoque de un Club Specialization
Instructor: Marisa Sáenz
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Diseñar estrategias de marketing con la aplicación de IA mejorando el engagement.
Comprender el impacto económico en el deporte con el uso de la IA.
Implementar estrategias de medios y broadcasting de IA mejorando el engagement.
Skills you'll gain
- Price Negotiation
- Content Management
- Data-Driven Decision-Making
- Marketing Analytics
- Customer Engagement
- Augmented Reality
- Brand Marketing
- Digital Transformation
- Marketing Strategy and Techniques
- Media Strategy
- Customer Communications Management
- Loyalty Programs
- Forecasting
- Emerging Technologies
- Predictive Analytics
- Revenue Management
- Media Relations
- AI Personalization
- Artificial Intelligence
- Digital Media Strategy
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
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This course is part of the IA en el Deporte: El Enfoque de un Club Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
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Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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