Integrated Marketing Communications and Advertising

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Integrated Marketing Communications and Advertising

Instructor: EDUCBA

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7 modules

Gain insight into a topic and learn the fundamentals.

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Apply advertising and IMC frameworks to develop effective marketing communication strategies.
Analyze consumer behavior and media channels to design targeted advertising campaigns.
Evaluate and optimize integrated marketing campaigns across digital and traditional platforms.

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There are 7 modules in this course

Master advertising and integrated marketing communications (IMC) from strategy to execution.

Learn how brands create impactful campaigns across digital and traditional media. This course provides a comprehensive understanding of marketing communication, consumer behavior, advertising strategy, and media planning. You will explore key models like AIDA, DAGMAR, ELM, and FCB while learning how to develop creative campaigns and select effective media channels. From understanding target audiences to executing full-scale advertising campaigns, this course equips you with practical skills used in the industry. You’ll also gain insights into advertising agencies, campaign development, and modern media platforms including digital, broadcast, and print. By the end of the course, you will be able to design, implement, and evaluate integrated marketing campaigns with confidence.

Learn core marketing concepts, IMC tools, and planning frameworks to build a strong foundation in integrated marketing communication.

What's included

6 videos1 assignment

Explore segmentation, targeting, positioning, and marketing mix decisions to develop effective market-driven strategies.

What's included

6 videos1 assignment

Analyze consumer response models and psychological frameworks to design effective communication strategies.

What's included

6 videos1 assignment

Understand agency structures, roles, functions, and evaluation methods in the advertising industry.

What's included

6 videos1 assignment

Learn how to design campaigns, develop creative strategies, and apply structured creative processes.

What's included

7 videos1 assignment

Develop skills in message design, media planning, and selecting effective communication channels.

What's included

7 videos1 assignment

Explore print, broadcast, outdoor, and digital media channels to design integrated communication strategies.

What's included

15 videos1 assignment

15 videosTotal 126 minutes

Newspaper Advertising12 minutes
Newspaper and Ad Related Terms8 minutes
Megazines5 minutes
Print Media Today and Tomorrow13 minutes
Broadcast Media Television8 minutes
TV Industry Players in India10 minutes
TV Industry Players in India Continues4 minutes
Various forms of media Part 97 minutes
Measuring TV audiences9 minutes
Radio Industry9 minutes
Radio Industry Pros and Cons4 minutes
Outdoor Media9 minutes
Transit Media10 minutes
Sponsorship Merchandising Cinema Advertising13 minutes
Internet Advertising and Conclusion5 minutes

1 assignmentTotal 30 minutes

Media Channels and Digital Advertising Landscape30 minutes

Instructor

EDUCBA

1,580 Courses325,720 learners

Offered by

EDUCBA

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.