Build job-ready AI skills in about 14 hours. No experience required. AI skills now carry a measurable pay advantage. Workers with AI skills earn an average wage premium of 62%, according to PwC's 2026 Global AI Jobs Barometer, an analysis of more than one billion job ads across 27 countries.¹ That demand is no longer limited to tech roles, and it's showing up in marketing, finance, operations, and beyond. This IBM course gives you the foundation to compete for those roles, or to move up in the one you have. You'll learn how AI systems learn from data, how machine learning, deep learning, and neural networks work, and how large language models, generative AI, RAG, and AI agents are changing the way companies operate. You'll leave able to talk about AI with confidence in an interview, a performance review, or a boardroom. You won't just watch videos. Across four modules, you'll complete hands-on labs with real generative AI tools, then finish with a final project where you design a responsible, generative AI solution to a real organizational challenge. That project is something concrete to show employers and discuss in interviews. Along the way, you'll explore the career paths AI is opening up, learn the frameworks leading companies use to adopt AI, and understand the ethics and governance issues that employers now expect every professional to know. Skills you'll gain include: - Explaining core AI, machine learning, and deep learning concepts - Applying generative AI and prompt engineering tools to real work - Identifying where AI can improve business processes - Understanding RAG and agentic workflows - Applying responsible AI and governance practices Join 960,000+ learners (4.7 stars from 23,000+ reviews, and 96% of learners liked this course). Finish with a shareable certificate you can add to your LinkedIn profile, resume, or CV. ¹ PwC 2026 Global AI Jobs Barometer, June 2026. Premium is an average across AI-skilled roles and varies by industry and seniority.
Course is satisfactory and creative way of new method of teaching process that helps every one to understand theoretically and provides hands on online lab practice session with various IBM tools.
great course . i study A.I but the university never told me important information about A.I as you did .everyone should start taking coursera it gives extra information but also very fundamental
Interesting course with a good overview of the basic concepts involved in the intro to AI. A few components could have used some more detail. Like how the AI ethics portion was given equal importance
This is a good course to get you started with AI if you had no previous idea of the same, also it does a pretty good job of explaining the most basic ideas, terminologies and technologies behind AI !
The course is a good overview of AI application and potential uses. Content is focused on the use of the Watson, the IBM AI platform. No programming is done. It's appropriate for non-coders.
This course content was wonderful. I have learned more idea of A.I. with the latest applications. I wish to move forward with an A.I. career. Thank you for such an excellent certification course.
The course design is excellent specially for beginners to study and understand the basic concepts in Artificial Intelligence. The lessons and course material are perfect and apt for this course-level.
This Course is Very much Beneficial for the Beginners.In particular introducing Mr.Tanmay Bakshi & Mr. Polong Lin and sharing their Knowldge and Expertise is worth notable.Thank you IBM AI Team!
Good introductory course, would be great a more detailed view of the IBM Cloud platform and how to create your on project and do your own AIs, but understand that was not the purpose of this course.
This course absolutely helped me a lot to understand the basics of artificial intelligence, the hand-on labs are extremely fascinating to learn practical things on IBM WatsonThank You, Coursera...!!!
It was really an amazing introduction to Artificial Intelligence course with lot of discussions that matter a lot in this field for learning more and more applications of Artificial Intelligence.
This is a great course for beginners! It clearly explains how generative AI can be applied in business functions and provides hands-on exercises that make learning practical and easy to understand
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I found this course very approachable and informative. My background is in psychology and I was able to follow along and complete the course. I now feel much more aware of the current state of AI.
DId not feel like a course, just like a bunch of articles strung together.
It was pretty good, except that the final assignment was impossible to complete because the specific IBM Watson tool that you use to create your final piece of work was changed from free to paid a couple of weeks ago and the team has not yet found a way around this.
It was really an amazing introduction to Artificial Intelligence course with lot of discussions that matter a lot in this field for learning more and more applications of Artificial Intelligence.
The course design is excellent specially for beginners to study and understand the basic concepts in Artificial Intelligence. The lessons and course material are perfect and apt for this course-level.
This course content was wonderful. I have learned more idea of A.I. with the latest applications. I wish to move forward with an A.I. career. Thank you for such an excellent certification course.
It's an excellent course for beginners. My suggestion is that the course should talk about the failures of AI to date. I recognize that data collection is still a big issue, and that AI will not work as robustly with limited data. That was the experience that IBM had in implementing Watson in the healthcare field. There are stumbling blocks (which people should be informed about) and challenges ahead. Thank you.
This introduction course is a great way to start your way in the AI world. It gives some advice that will give an idea to newbies on what to learn particularly they recommended to learn math and stat.
This course absolutely helped me a lot to understand the basics of artificial intelligence, the hand-on labs are extremely fascinating to learn practical things on IBM Watson
Thank You, Coursera...!!!
This is an excellent course for the beginners who want to know about AI primarily. The course will help the beginners by giving an initial concept about AI. The quizzes are nicely decorated here.
Too many bugs. Most Assignments are not in sync with which is being taught. Few videos do not open even after finishing the course.
more of opinions only
no women featured :(
This Course is Very much Beneficial for the Beginners.
In particular introducing Mr.Tanmay Bakshi & Mr. Polong Lin and sharing their Knowldge and Expertise is worth notable.
Thank you IBM AI Team!
This course was so interesting. I have actually visioned a little robot i can communicate with. I think I will take this a step further and explore more with AI.
Very helpful to gain fundamental overview knowledge about AI, however I do think the course overly emphasizes on the services provided by IBM Watson.
Great Module to understand basic AI & how it will be useful . Watson lab was worth doing, it very interesting how AI is classifying the object in picture. Will be doing next module shortly.
I think if we are talking about Introduction this course is pretty good but as far as AI is a concern it is just a sample.
My name is Jose Antonio. I am looking for a new Data Scientist career ( https://www.linkedin.com/in/joseantonio11)
I did this course to get new knowledge about AI as a Coursera Beta Tester and Mentor, and better understand the technology and your practical applications.
The course was excellent and the classes well taught by the Teachers.
Congratulations to IBM, Coursera and Teachers.
Regards
Very beginner level, but the interviews were very good