What outcomes can I expect after completion?

You will be able to create and run professional ad campaigns that reach more people, drive engagement, and generate qualified leads.

What makes LinkedIn Ads different from other advertising platforms?

LinkedIn Ads are designed to target professionals, including business leaders, executives, and highly skilled workers. LinkedIn allows you to target your audience exactly by job title, industry, skills, and organization size. This helps you find high-value prospects.

What practical skills will I gain from this course?

You'll learn about several types of ads, including video, single-image, carousel, event, and discussion ads. You'll also learn how to target, bid, analyze conversions, and report on performance—all the skills you need to create LinkedIn ad campaigns that make money.

Why should I learn LinkedIn Ads right now?

LinkedIn is the best place for professionals to network and market to other businesses. As more and more businesses move toward getting leads online, knowing how to use LinkedIn Ads provides you with an edge over your competitors. It helps you connect with decision-makers, increase conversions, and expand faster in today's professional market.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Linkedin Ads Course : Master B2B Lead Generation

Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

Linkedin Ads Course : Master B2B Lead Generation

This course is part of multiple programs.

Instructors: LearnKartS

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Set up LinkedIn Ads, optimize account structure, and master bidding strategies for success.
Create high-impact ad formats—images, videos, and carousels—for maximum reach.
Target and retarget the right audience, and track conversions to boost campaign performance.
Generate and convert high-quality leads using proven strategies.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Transform the way you generate leads, build authority, and grow your business with this LinkedIn Ads Course — your complete blueprint to advertising success on the world’s most trusted professional platform. Made for marketers, entrepreneurs, and growth-focused individuals, this course gives you the recipe to create campaigns that grab attention & convert high-value clients.

You’ll learn how to set up and structure LinkedIn ad accounts, master bidding strategies, and target audiences with unmatched precision. Explore every ad format — from single image and video ads to conversation, event, and carousel ads — and discover how to use conversion tracking, retargeting, and analytics to maximize ROI. And as you go, you’ll get practical experience with LinkedIn Business Manager, reports, and billing tools that leave you ready for meaningful achievement. By the end, you’ll feel empowered to create campaigns that resonate with decision-makers and deliver tangible business results. Enroll today and start mastering LinkedIn Ads — the platform where professional growth meets performance marketing.

In this module, you’ll learn the fundamentals of LinkedIn Ads, including how to set up your account and navigate the platform. You’ll also explore different ad formats and learn how to create campaigns like Website Visits, Event Ads, Follower Ads, and Job Ads.

What's included

15 videos4 readings6 assignments

15 videosTotal 47 minutes

Course Introduction2 minutes
Understanding LinkedIn Ads and Setting Up Your Account4 minutes
How the LinkedIn Ads Auction, Bidding, and Relevancy Work3 minutes
LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navigation 14 minutes
Website Visits Campaign Creation8 minutes
Designing Single Image Ads2 minutes
Creating Carousel Ads for Storytelling2 minutes
Building Video Ads for Awareness and Engagement1 minute
Using Text Ads for Cost-Effective Reach2 minutes
Driving Conversions with Spotlight Ads1 minute
Sharing Content with Document Ads2 minutes
Engaging Audiences with Conversation Ads2 minutes
Promoting Events Using Event Ads2 minutes
Growing Your Page with Follower Ads1 minute
Running Job Ads to Attract Talent2 minutes

4 readingsTotal 20 minutes

Understanding How LinkedIn Ads Power B2B Marketing Campaigns5 minutes
Choosing the Right LinkedIn Ad Format for B2B Campaign Success5 minutes
Using Interactive LinkedIn Ad Formats to Drive B2B Engagement5 minutes
Summary5 minutes

6 assignmentsTotal 77 minutes

Checkpoint Quiz12 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

This module covers essential topics like Bidding Strategies, Audience Targeting, and Conversion Tracking. You’ll learn how to optimize your ad spend, target the right audience, and track the performance of your campaigns using Insight Tags and Pixels.

What's included

10 videos2 readings4 assignments

10 videosTotal 45 minutes

Choosing the Right Bidding Strategy4 minutes
Audiences Overview4 minutes
Creating and Managing Target Audiences3 minutes
Targeting Audiences by Location2 minutes
Using Professional Attributes for Precise Targeting5 minutes
Using Matched Audiences for Retargeting and ABM4 minutes
What is Conversion Tracking & How to setup Conversion Tracking3 minutes
Sitewide Insight Tag Page Load conversion7 minutes
Event specific Insight Tag conversion6 minutes
Event specific pixel conversion6 minutes

2 readingsTotal 10 minutes

How Bidding and Audience Selection Work Together in LinkedIn Ads5 minutes
Summary5 minutes

4 assignmentsTotal 50 minutes

Checkpoint Quiz12 minutes
Checkpoint Quiz8 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

In this module, you’ll dive into advanced LinkedIn Ads features like Retargeting Campaigns and Lead Generation Ads. You’ll also learn how to create Carousel Ads, Video Ads, and Document Ads, and have the opportunity to earn your LinkedIn Ads Certification.

What's included

16 videos2 readings6 assignments

16 videosTotal 61 minutes

Retargeting Overview3 minutes
Retargeting Campaign Creation5 minutes
LinkedIn Lead Generation Ad Campaigns8 minutes
View and download leads, metrics, and analytics for Lead Gen Form campaigns2 minutes
LinkedIn Dynamic Ad Campaign Creation5 minutes
LinkedIn Carousel Image Ad Campaign6 minutes
Conversation Ad Campaign7 minutes
Document Ad Campaign 5 minutes
LinkedIn Video Ad Campaign5 minutes
LinkedIn Event Ad Campaign4 minutes
LinkedIn Direct Sponsored Content Single Image Ad Campaign3 minutes
How to use Reports in LinkedIn3 minutes
Billing Center2 minutes
Business Manager Overview2 minutes
LinkedIn Ads Certification2 minutes
Summary1 minute

2 readingsTotal 10 minutes

Turning Interest into Leads with Retargeting and Lead Generation Campaigns5 minutes
Executing Mid-Funnel LinkedIn Campaigns for Engagement and Lead Nurturing5 minutes

6 assignmentsTotal 75 minutes

Checkpoint Quiz12 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz8 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

LearnKartS

145 Courses190,482 learners

Offered by

LearnKartS

Explore more from Marketing

Status: Free Trial
LearnKartS
Facebook Ads Course : Grow Leads & Boost Sales
Course
Status: Free Trial
Alex Genadinik
LinkedIn Lead Generation And Professional LinkedIn Profile
Course
Status: Preview
Simplilearn
B2B Marketing
Course
Status: Free Trial
LearnKartS
Microsoft Advertising Course
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

This course is great for marketers, business owners, freelancers, and entrepreneurs who want to use LinkedIn to get more B2B clients or make their brand more visible. It's also useful for anyone who wants to work in LinkedIn advertising.

No. The course starts with the basics and then moves on to more advanced advertising methods.

Yes, the course focuses on building lead generation campaigns tailored for B2B audiences.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.