This Mailchimp course equips you with the skills to design, automate, and optimize email marketing campaigns using one of the most popular marketing platforms. Start by learning the fundamentals of Mailchimp, including account setup, dashboard navigation, audience management, and essential configurations. Then, build core campaign assets such as high-converting landing pages and professional email campaigns tailored for beginners.
Mailchimp Basics Training for Beginners
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Set up your Mailchimp account and master key dashboard features
Design high-converting landing pages and engaging email campaigns
Automate emails, apply segmentation, and use analytics for smarter decisions
Build a simple website and connect integrations to enhance marketing impact
Skills you'll gain
Details to know
Shareable certificate
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Recently updated!
January 2026
Taught in English
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There are 2 modules in this course
Learn how to launch your email marketing journey with Mailchimp. This module covers account setup, dashboard basics, and essential configuration. You’ll also explore how to create key campaign assets including a high-converting landing page and your first regular email. Perfect for beginners who want a fast, practical introduction to Mailchimp and email marketing success.
What's included
4 videos1 reading3 assignments
Unlock Mailchimp’s advanced capabilities to automate, analyze, and scale your marketing. Learn how to set up powerful automations, track performance with analytics, and improve decisions with data. This module also covers building a web presence using Mailchimp’s website builder and connecting essential integrations to streamline workflows and boost overall campaign performance.
What's included
4 videos3 assignments
Instructor
Offered by
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Frequently asked questions
This course is designed for beginners, entrepreneurs, small business owners, and marketers who want to learn Mailchimp from scratch and apply email marketing effectively.
You will be able to set up a Mailchimp account, design landing pages, create email campaigns, automate workflows, segment lists, analyze performance, build a website, and use integrations for better marketing results.
You will learn account setup, dashboard basics, campaign creation, landing pages, automation, analytics, segmentation, website creation, and integrations.
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Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.