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Organize, Evaluate & Learn Marketing Campaigns

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Coursera

Organize, Evaluate & Learn Marketing Campaigns

Hurix Digital

Instructor: Hurix Digital

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Visual project management creates transparency and accountability that prevents campaign delays and miscommunication.

  • Systematic retrospectives transform project outcomes into actionable process improvements for future campaigns.

  • Structured workflows enable marketing teams to scale campaign execution while maintaining quality and meeting deadlines.

  • Continuous evaluation and learning cycles are essential for evolving marketing processes in dynamic digital environments.

Details to know

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Recently updated!

January 2026

Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

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Build your subject-matter expertise

This course is part of the Digital Campaign Management & Optimization Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Learners will master visual project management fundamentals by creating structured campaign workflows with clear timelines, task assignments, and stakeholder collaboration.

What's included

2 videos2 readings2 assignments

Learners will master sprint retrospective techniques to systematically analyze campaign performance, extract actionable insights, and implement process improvements for future marketing initiatives.

What's included

2 videos1 reading3 assignments

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Instructor

Hurix Digital
Coursera
173 Courses4,399 learners

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Frequently asked questions

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.