The Business of Product Management II

Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

The Business of Product Management II

This course is part of Real-World Product Management Specialization

Instructor: Nancy Wang

9,055 already enrolled

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

235 reviews

Beginner level

No prior experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

235 reviews

Beginner level

No prior experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

9 assignments¹

AI Graded see disclaimer

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Real-World Product Management Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!

Featuring: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * VERONICA PINCHIN, Director of Product Management, Sidewalk Labs * KATE ZHANG, Product Manager, Instagram * BARKHA SAXENA, Chief Data Officer, Poshmark This is the second of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIT, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.

What's included

15 videos3 assignments1 peer review2 discussion prompts

15 videosTotal 73 minutes

Nancy Rates Product Visions8 minutes
Thank You!0 minutes
Nancy Ranks Roadmaps7 minutes
Nancy Rates More Product Roadmaps6 minutes
Reading Public Roadmaps and Symbols7 minutes
Parting Thought1 minute
Veronica Pinchin 1 How to Lead a Product Organization5 minutes
Veronica Pinchin 2 Product Vision vs. Product Roadmap6 minutes
Veronica Pinchin 3 How Product Roadmaps Evolve7 minutes
Veronica Pinchin 4 Managing Demands to Change Your Roadmap6 minutes
Why Giants Fall5 minutes
How PMs Execute OODA Loops6 minutes
Attack Your Backlog with Velocity7 minutes
Track Your Velocity Over Time3 minutes
Parting Thought1 minute

3 assignmentsTotal 55 minutes

Envision This25 minutes
Navigate a Product Roadmap15 minutes
Observe. Orient. Decide. Answer.15 minutes

1 peer reviewTotal 60 minutes

Create Your Product Backlog60 minutes

2 discussion promptsTotal 35 minutes

Envision Your Product Vision30 minutes
Optional: Pomodoro Technique5 minutes

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. They employ indicators and metrics to orient and measure the impact of their discoveries and explorations. Finally, AWS, AWIP, and you are always willing to change or improve their indicators and metrics to maximize benefit and growth.

What's included

16 videos2 readings3 assignments2 peer reviews

16 videosTotal 83 minutes

KPIs in Theory and Practice4 minutes
Google-style OKRs7 minutes
Facebook-style North Stars4 minutes
Kate Zhang 1 Effective Analytics4 minutes
Kate Zhang 2 How to Work with KPIs Part 17 minutes
Kate Zhang 3 How to Work with KPIs Part 24 minutes
Experiment Elements 1-510 minutes
Experiment Elements 6-73 minutes
Famous A/B Tests4 minutes
Net Promoter Score (NPS)6 minutes
NPS-Based Product Strategy7 minutes
CSAT and CES5 minutes
Parting Thought0 minutes
Barkha Saxena 1 How PMs Lead Data Scientists6 minutes
Barkha Saxena 2 How to Run Experiments4 minutes
Barkha Saxena 3 Eurika Moments6 minutes

2 readingsTotal 35 minutes

Review Microsoft & Google KPIs30 minutes
Nancy's Picks for Statistical Calculators5 minutes

3 assignmentsTotal 95 minutes

Lies, More Lies, and Statistics40 minutes
NPS® is a Registered Trademark of Bain & Co.40 minutes
PM the Key Performance of These Indicators15 minutes

2 peer reviewsTotal 90 minutes

Draft a Google-style OKR for Your Product30 minutes
Design an A/B Test for Your Product60 minutes

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle. Never settle on your work for this course and throughout your career. Raise the bar for yourself and those around you.

What's included

14 videos1 reading3 assignments2 peer reviews2 discussion prompts

14 videosTotal 71 minutes

Introduction to Retention8 minutes
Addicting Your Customers 16 minutes
Addicting Your Customers 28 minutes
Addicting Your Customers 34 minutes
Loyalty & Churn5 minutes
Monetizing the Customer Journey6 minutes
Advanced Pricing Techniques 18 minutes
Advanced Pricing Techniques 27 minutes
Price Vocabularies2 minutes
Understand Your Financials8 minutes
Value Your Business6 minutes
How People Manipulate Financials2 minutes
Reflect & Review1 minute
Congratulations!0 minutes

1 readingTotal 5 minutes

Please Review Our Course & Specialization5 minutes

3 assignmentsTotal 80 minutes

Customers Vote with Their Wallets50 minutes
PM H&M's Operations in 74 Countries15 minutes
Are Microsoft's Financials All That Different from a Dating App's?15 minutes

2 peer reviewsTotal 90 minutes

Addict Your Customers Across their Journey60 minutes
Review a Company's Financials30 minutes

2 discussion promptsTotal 20 minutes

Price Your Product10 minutes
Research a Competitor's LTV10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(123 ratings)

Nancy Wang

Advancing Women in Tech

16 Courses57,863 learners

Offered by

Advancing Women in Tech

Explore more from Design and Product

Status: Free Trial
Advancing Women in Tech
The Business of Product Management I
Course
Status: Free Trial
Advancing Women in Tech
Real-World Product Management
Specialization
Status: Free Trial
Advancing Women in Tech
The Art & Science of Product Management
Course
Status: Free Trial
Advancing Women in Tech
Acing the Product Management Interview
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

5 stars
74.04%
4 stars
18.29%
3 stars
5.53%
2 stars
1.70%
1 star
0.42%

Showing 3 of 235

Reviewed on Jul 15, 2022

The tests are quite difficult and as there are no notes present, it becomes difficult to revise so please revise your test curriculum and provide reading materials

Reviewed on Oct 23, 2022

Excellent course! Love how Nancy teaches actual scenarios and allows you to get a glimpse of being a product management. She is so engaging :) Really happy to have discovered this certification.

Reviewed on Jan 19, 2023

A few of the topics were difficult to follow with the limited content provided for someone without a financial background of education.

View more reviews

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.