Strong customer relationships and effective sales leadership are essential for driving long-term business growth and maintaining competitive advantage. This course explores the strategies and tools required to manage customer interactions, lead high-performing sales teams, and use analytics to improve sales performance and productivity.

Learners will gain practical skills in customer follow-up, account management, sales team recruitment, training, and leadership. The course also provides hands-on insights into budgeting, sales forecasting, and performance analysis, enabling participants to make informed decisions that support both customer satisfaction and organizational success. What makes this course unique is its integration of customer relationship management, sales leadership, and analytics into a single learning experience. Through practical frameworks, case studies, and real-world applications, learners will understand how to align team performance with customer retention and revenue growth goals. This course is ideal for sales professionals, account managers, team leaders, business development specialists, and aspiring sales managers seeking to strengthen their leadership and customer management capabilities. Basic knowledge of sales operations or customer service processes is recommended. This course is part of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book Selling & Sales Management, by Lisa Spiller. Copyright ©2022 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.