Sales Enablement, Innovation, and Growth Hacking

This course is part of Advanced Sales Prospecting and Lead Generation Specialization

Instructor: LearnQuest Network

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Design and integrate sales technology, automation, and learning systems that improve adoption, data quality, and productivity.
Innovate lead generation using AI, personalization, video, referrals, influencers, and account-based campaigns that scale.
Drive measurable, compliant growth using KPIs, experimentation, reporting, and sustainable performance habits.

Skills you'll gain

Tools you'll learn

Customer Relationship Management (CRM) Software

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Advanced Sales Prospecting and Lead Generation Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Transform your sales approach with cutting-edge enablement, innovative lead generation, and sustainable growth tactics. This course equips learners with frameworks for leveraging analytics, automation, and micro-learning to continually refine their approach and outperform competition. Special emphasis on adapting to fast-changing buyer behavior, maximizing mobile and video channels, and nurturing performance habits that deliver ongoing results.

Step into the future of scalable sales performance with a framework that fuses cutting-edge technology and relentless learning. In this module, you’ll learn to evaluate, onboard, and champion the tools that maximize productivity and visibility across your sales pipeline—from robust CRMs to automation, analytics, and enablement solutions. Explore practical strategies for keeping your data clean and your teams agile as the market evolves. By embracing both tech integration and microlearning, you’ll build a foundation for rapid adaptation, driving growth and innovation at every stage of the sales journey.

What's included

9 videos1 reading2 assignments

9 videos Total 18 minutes

Welcome to Sales Enablement, Innovation, and Growth Hacking 3 minutes
Sales Enablement & Tech Integration 1 minute
Assess and Implement High-Impact CRM and Sales Enablement Tools 2 minutes
Integrate Automation and Analytics with Current Sales Workflows 2 minutes
Maintain Data Integrity and Reduce Friction in Lead Management 2 minutes
Deploy Microlearning for Just-in-Time Skill Development 2 minutes
Measure Team Knowledge Gaps and Adapt Enablement Content 2 minutes
Encourage Self-Directed Upskilling for Fast-Changing Markets 2 minutes
From Enablement to Innovation 2 minutes

1 reading Total 10 minutes

Action Story: When the CRM Becomes the Bottleneck 10 minutes

2 assignments Total 36 minutes

Sales Enablement & Tech Integration 26 minutes
Building Your Sales Tech Stack 10 minutes

Elevate your lead generation results by embracing the latest advances in AI, video, and channel experimentation. In this module, you’ll learn how to harness chatbots, hyper-personalization, and dynamic content formats to qualify, attract, and nurture prospects with maximum efficiency. Discover the power of influencer and referral programs, account-based strategies, and mobile optimization to break through market noise and reach new buyers. Whether you’re seeking incremental gains or breakthrough innovation, this module arms you with actionable skills to outpace the competition and fuel sustained sales growth.

What's included

7 videos1 reading2 assignments

7 videos Total 12 minutes

Lead Generation Innovation and Channel Experimentation 1 minute
Use AI-Powered Chatbots and Analytics to Qualify and Nurture Prospects 2 minutes
Create and Optimize Video Content for Lead Attraction and Engagement 2 minutes
Deploy Hyper-Personalized Outreach Campaigns Across Digital Platforms 2 minutes
Build and Incentivize Referral Programs for High-Trust Lead Sourcing 2 minutes
Manage Influencer Partnerships and Collaborative Lead Generation 2 minutes
Design Account-Based Marketing and Targeted Campaign Execution 2 minutes

1 reading Total 10 minutes

Action Story: When Outreach Stops Getting Replies 10 minutes

2 assignments Total 36 minutes

Lead Generation Innovation and Channel Experimentation 26 minutes
AI, Personalization, and Video-Driven Outreach 10 minutes

What's included

8 videos1 reading2 assignments

8 videos Total 13 minutes

Measurable Growth and Long-Term Success 1 minute
Extract Insights from KPIs and Sales Metrics to Drive Decisions 2 minutes
Run Data-Informed Experiments to Optimize Prospecting and Conversion Rates 2 minutes
Report Outcomes to Inform Senior Leadership and Strategy Pivots 2 minutes
Design Compliant Prospecting Programs in Global Markets (Privacy, Anti-Spam) 2 minutes
Structure Routines and Performance Habits for Sustainable Outreach Success 2 minutes
Build Resilience and Adaptability to Navigate Economic Fluctuations and Rejection 2 minutes
End of Course: Here's what you can do now, Here's what you should consider learning next! 2 minutes

1 reading Total 10 minutes

Action Story: When the Dashboard Triggers a Leadership Panic 10 minutes

2 assignments Total 36 minutes

Measurable Growth and Long-Term Success 26 minutes
Data-Driven Growth and KPI Optimization 10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

LearnQuest Network

LearnQuest

201 Courses 972,025 learners

Offered by

LearnQuest

Explore more from Business Essentials

LearnQuest
Sales Coaching and Team Enablement for the Digital Era
Course
LearnQuest
Transforming Sales Impact for Sustainable Growth
Course
HubSpot Academy
Sales Enablement
Course
LearnQuest
Lead Digital Transformation and Success in Sales
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.