Social Media Ads, Content & Growth Strategies

This course is part of Digital Marketing & Social Media Ads Specialization

Instructor: EDUCBA

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Create engaging pins and develop effective Pinterest content strategies.
Use Pinterest Ads Manager to run targeted campaigns.
Analyze performance metrics and optimize marketing results.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Digital Marketing & Social Media Ads Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Learn how to use Pinterest to grow your business, drive website traffic, and build a strong visual brand. Master Pinterest marketing strategies, advertising tools, and analytics to achieve measurable results.

This course provides a practical, step-by-step approach to Pinterest marketing, helping you understand how businesses use the platform to reach and engage their target audience. You will learn how to create visually appealing pins, organize boards effectively, and develop content strategies that attract attention and drive clicks. You will explore Pinterest Ads Manager and learn how to design targeted advertising campaigns using promoted pins. The course also focuses on analytics, helping you track performance, understand audience behavior, and optimize campaigns for better results. Through real-world case studies, you will discover how successful brands use visual storytelling and targeted content to increase engagement and brand visibility. You will also learn how to use automation tools to maintain consistency and scale your marketing efforts. By the end of this course, you will be able to confidently plan, execute, and optimize Pinterest marketing strategies to grow your business and achieve long-term success.

This module introduces learners to Pinterest as a powerful visual discovery platform for businesses. It explores the fundamentals of Pinterest marketing, explains why the platform is valuable for business growth, and demonstrates how to use built-in tools, boards, and advertising features to create and manage effective business pins.

What's included

8 videos4 assignments

8 videosTotal 63 minutes

Introduction to Pinterest for Business5 minutes
Why Pinterest is Important for Business12 minutes
Pinterest Inbuilt Tools8 minutes
Pinterest Inbuilt Tools Continue6 minutes
Pinterest Additional Tools3 minutes
Pinterest Best Practice Guide13 minutes
Pin from A Website4 minutes
Pinterest Ads Manager Guide12 minutes

4 assignmentsTotal 60 minutes

Getting Started with Pinterest for Business10 minutes
Mastering Pinterest Tools10 minutes
Creating and Managing Your First Pins10 minutes
Pinterest Business Foundations30 minutes

This module focuses on Pinterest advertising and performance measurement. Learners explore how to create targeted ad campaigns, analyze audience insights, and evaluate marketing performance using Pinterest analytics tools and real-world advertising case studies.

What's included

8 videos4 assignments

8 videosTotal 61 minutes

Pinterest Ads Manager Guide Continues12 minutes
Pinterest Analytics Manager11 minutes
Pinterest Website Analytic7 minutes
Pinterest Audience Analytics5 minutes
How to pin like a professional5 minutes
4C Zulily Ad Case Study8 minutes
4C AdoreMe Ad Case Study7 minutes
Adaptly Pivot Ad Case Study6 minutes

4 assignmentsTotal 60 minutes

Understanding Pinterest Ads10 minutes
Audience Insights & Professional Pinning10 minutes
Real-World Advertising Success10 minutes
Pinterest Advertising & Analytics Mastery30 minutes

This module explores how brands successfully use Pinterest marketing strategies through promoted pins and high-impact advertising campaigns. Learners analyze multiple real-world case studies to understand how brands use visual storytelling, aspirational content, and targeted promotion to increase engagement and brand visibility.

What's included

8 videos4 assignments

8 videosTotal 48 minutes

Kinetic Paint Co Ad Case Study7 minutes
Balance Marketing Development Partners for Ads8 minutes
Balance Marketing Development Partners for Ads Continue6 minutes
Promoted Pins Case Study2 minutes
All Recipes Marketing Case Study7 minutes
Petplan Insurance Marketing Case Study5 minutes
Four Seasons Marketing Case Study6 minutes
Elle Magazine Marketing Case Study6 minutes

4 assignmentsTotal 60 minutes

High-Impact Advertising Campaigns10 minutes
Promoted Pins & Marketing Strategies10 minutes
Premium Brand Marketing on Pinterest10 minutes
Pinterest Marketing & Brand Case Studies30 minutes

This module focuses on scaling Pinterest marketing through strategic content publishing, automation tools, and traffic-building strategies. Learners explore how marketing partnerships, Tailwind automation, and blogging can enhance content distribution and drive long-term business growth through Pinterest.

What's included

7 videos4 assignments

7 videosTotal 52 minutes

Marketing Development Partners for Content Publishing6 minutes
NewCred ConAgra Content Publishing Case Study6 minutes
BuzzFeed Content Publishing Case Study6 minutes
Practical Working of Tailwind Platform8 minutes
Practical Working of Tailwind Platform Continue8 minutes
Blogging8 minutes
Conclusion10 minutes

4 assignmentsTotal 60 minutes

Content Publishing Partnerships10 minutes
Automating Pinterest Marketing10 minutes
Scaling Pinterest Traffic10 minutes
Content Strategy, Automation & Growth30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

EDUCBA

1,245 Courses290,236 learners

Offered by

EDUCBA

Explore more from Marketing

EDUCBA
Social Media Marketing Strategies & Analytics
Course
Status: Free Trial
Simplilearn
Social Media Marketing
Course
Coursera
Getting Started with Pinterest
Guided Project
Status: Free Trial
University of Colorado Boulder
Social Media Advertising
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.