"Time, Change, and Decisions for Marketing" shows how advanced analytics can be used to adapt and optimize marketing strategies in response to evolving market conditions. Unique to this course is the integration of advanced analytics into strategic marketing decision-making, equipping learners with the skills and knowledge to lead data-driven marketing initiatives and coordinate strategies across teams for maximum business impact.
Time, Change, and Decisions for Marketing
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Time, Change, and Decisions for Marketing
This course is part of Data Science for Marketing Specialization
Instructors: A.W. Lukens
Included with
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Predict customer behaviors and market trends using advanced analytics.
Skills you'll gain
- Forecasting
- Predictive Analytics
- Marketing Analytics
- Reinforcement Learning
- Anomaly Detection
- Bayesian Network
- Data-Driven Decision-Making
- Customer Retention
- Time Series Analysis and Forecasting
- Advanced Analytics
- Statistical Modeling
- Simulation and Simulation Software
- Strategic Decision-Making
- Marketing Strategies
- Strategic Leadership
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
25 assignments
Taught in English
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Build your subject-matter expertise
This course is part of the Data Science for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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Offered by
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