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Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,299 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

GC

Nov 1, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

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1676 - 1681 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content

By Sara s

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Aug 29, 2018

I

By Tr D

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Apr 13, 2022

Content is not up to date with current context, the contents are so basic with few knowledge and information. The Practical applications of the course is also a question.

By Delia C

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Mar 13, 2023

Videos were too short, and the information was rather shallow. Not enough real-world examples to show how the principles apply in real life.

By Shivani C

•

Aug 11, 2024

I paid Rs. 9,900 for this course which was not at all worth it. It was a below average course and an absolute disappointment. The duration and the content was absolutely unnecessary and not living upto the expectations, wouldn't recommend

By Joe H

•

Jun 6, 2020

Expensive