University of Illinois Urbana-Champaign
Global Challenges in Business Specialization

Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

University of Illinois Urbana-Champaign

Global Challenges in Business Specialization

Business Challenges of the 21st Century. Equip yourself with frameworks to pursue business opportunities in the current global environment.

Andrew Allen
Marcelo Bucheli
Patricia Werhane

Instructors: Andrew Allen

16,251 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.7

(388 reviews)

Beginner level
No prior experience required
3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(388 reviews)

Beginner level
No prior experience required
3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Illinois Urbana-Champaign

Specialization - 6 course series

What you'll learn

  • Develop an understanding of subsistence marketplaces.

  • Design solutions for subsistence marketplaces.

  • Develop enterprise plans to implement solutions for subsistence marketplaces.

  • Apply the bottom-up approach for subsistence marketplaces as well as other contexts.

Skills you'll gain

Category: Consumer Behaviour
Category: Market Analysis
Category: Entrepreneurship
Category: Economic Development
Category: Design Thinking
Category: Cultural Sensitivity
Category: Innovation
Category: Product Development
Category: Business Planning
Category: Market Research
Category: Environmental Issue
Category: Solution Design
Category: Sustainable Business
Category: Sustainable Development
Category: Needs Assessment
Category: Business Development

What you'll learn

  • Understand the importance of sustainability for business.

  • Learn about specific topics such as consumer behavior, market research, product design, and value chains, using the sustainability lens in business.

  • Design solutions and develop enterprise plans for sustainable business initiatives.

  • Apply the bottom-up approach for sustainable business initiatives in any context.

Skills you'll gain

Category: Sustainable Business
Category: Corporate Sustainability
Category: Environmental Social And Corporate Governance (ESG)
Category: Design Thinking
Category: Value Propositions
Category: Business Strategies
Category: Customer Analysis
Category: Environmental Issue
Category: Business Development
Category: Innovation
Category: New Product Development
Category: Sustainability Reporting
Category: Sustainable Development
Category: Market Opportunities
Category: Product Design
Category: Product Development
Category: Market Research
Category: Consumer Behaviour
Category: Communication Strategies

What you'll learn

  • Understand how we got to this point in the global economy and why it matters.

  • Understand the complexities of the current globalization and how not all countries are the same.

  • Evaluate the effects of international trade regulations on international business.

  • Evaluate when and why we should operate as multinationals.

Skills you'll gain

Category: Business Strategy
Category: Economics
Category: Economic Development
Category: Global Marketing
Category: Political Sciences
Category: Risk Management
Category: Business Economics
Category: Business Management
Category: International Relations
Category: Business Development
Category: World History
Category: Cultural Diversity
Category: Competitive Analysis
Category: Policy Analysis

What you'll learn

  • Understand the different options multinationals have when deciding to operate abroad.

  • Determine when to go global small, big, fast, or slow.

  • Determine the best strategy to enter global markets according to the firm's characteristics.

  • Understand the effects of politics on the strategy of firms operating globally.

Skills you'll gain

Category: Business Strategy
Category: Corporate Strategy
Category: Strategic Decision-Making
Category: Global Marketing
Category: Strategic Thinking
Category: Strategic Planning
Category: Risk Management
Category: Business Development
Category: Strategic Partnership
Category: Risk Analysis
Category: Growth Strategies
Category: Cost Reduction
Category: Value Propositions
Category: Competitive Analysis
Category: Market Opportunities
Category: Go To Market Strategy
Category: International Relations

What you'll learn

  • Explain what cultural equity is and how brands can become cultural symbols.

  • Analyze how globalization impacts the psychological responses of consumers in global markets.

  • Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.

  • Develop a plan for building an iconic brand

Skills you'll gain

Category: Cultural Diversity
Category: Culture
Category: Cultural Sensitivity
Category: Intercultural Competence
Category: Brand Awareness
Category: Global Marketing
Category: Marketing Psychology
Category: Marketing
Category: Marketing Strategies
Category: Consumer Behaviour
Category: Brand Strategy
Category: Brand Management

What you'll learn

  • Identify ethical issues in global business.

  • Address issues from more than one point of view.

  • Evaluate good and weak arguments.

  • Be more morally sensitive to ethical dilemmas in global commerce.

Skills you'll gain

Category: Ethical Standards And Conduct
Category: Business Ethics
Category: Stakeholder Analysis
Category: Corporate Sustainability
Category: Decision Making
Category: Cultural Diversity
Category: Stakeholder Management
Category: International Relations
Category: Sustainable Business
Category: Cultural Sensitivity
Category: Corporate Strategy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Build toward a degree

This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

 

Instructors

Andrew Allen
University of Illinois Urbana-Champaign
1 Course2,637 learners
Marcelo Bucheli
University of Illinois Urbana-Champaign
2 Courses23,658 learners
Patricia Werhane
University of Illinois Urbana-Champaign
1 Course24,828 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions