Arizona State University

Learn English Now: Academic and Professional Persuasion Specialization

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Arizona State University

Learn English Now: Academic and Professional Persuasion Specialization

Master Academic and Professional Persuasion.

Develop critical thinking and communication skills for university and professional success.

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Get in-depth knowledge of a subject
Advanced level

Recommended experience

8 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Advanced level

Recommended experience

8 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply Aristotle’s Triangle (Ethos, Pathos, and Logos) to craft influential academic messages.

  • Evaluate the credibility of sources and integrate evidence effectively using paraphrasing and hedging.

  • Identify false logic, recognize cognitive bias, and synthesize contrasting ideas into a cohesive argument.

Details to know

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Taught in English
Recently updated!

May 2026

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Specialization - 3 course series

Foundations of Persuasion

Foundations of Persuasion

Course 1, 10 hours

What you'll learn

  • Utilize Aristotle’s Triangle of Persuasion to enhance the impact of your communication.

  • Evaluate source credibility and trustworthiness to select reliable academic evidence.

  • Master the skills of summarizing and paraphrasing to integrate evidence without losing clarity.

Skills you'll gain

Category: Persuasive Communication
Category: Writing
Category: Report Writing
Category: Emotional Intelligence
Category: Research
Category: Communication
Logic and Evidence in Persuasion

Logic and Evidence in Persuasion

Course 2, 8 hours

What you'll learn

  • Distinguish between facts and opinions to build logically sound and credible arguments.

  • Synthesize information from multiple sources to present a unified and persuasive case.

  • Identify and avoid false logic and fallacies that can damage professional credibility.

Skills you'll gain

Category: Persuasive Communication
Category: Writing
Category: Research
Advanced Strategies in Persuasion

Advanced Strategies in Persuasion

Course 3, 8 hours

What you'll learn

  • Identify and mitigate bias in communication to ensure objective and ethical persuasion.

  • Use hedging techniques to communicate with appropriate academic and professional precision.

  • Make accurate logical inferences from complex data to support high-stakes arguments.

Skills you'll gain

Category: Persuasive Communication
Category: Critical Thinking
Category: Analytical Skills
Category: Decision Making
Category: Problem Solving
Category: Communication Strategies
Category: Deductive Reasoning
Category: Communication

Earn a career certificate

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Instructor

John Deal, Director ASU Global Launch
Arizona State University
12 Courses389 learners

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