In this Specialization, you will build a foundation in modern marketing and go-to-market strategy, starting with target markets, audiences, demand objectives, and the buyer’s journey. You will then examine demand vehicles, measurement, branding, messaging, growth hacking, marketing operations, MarTech, product-led growth, segmentation, sources of value, and new product strategy.
Applied Learning Project
You will apply course concepts through exercises, knowledge checks, practice activities, discussions, reflections, case studies, and final exams. Activities include target audience discovery, aligning sales and marketing on demand objectives, testing customer messages, analyzing segmentation and positioning cases, applying the ACCORD framework, and defending a new-product growth strategy.
