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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,301 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

TL

May 13, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

GC

Nov 1, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

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1201 - 1225 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Ross S

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Dec 31, 2015

Interesting and enjoyable.

By Ron S

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Dec 27, 2015

really enjoyed it, thanks.

By La'Rea W

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Jan 21, 2021

REALLY ENJOYED THIS CLASS

By Jasper L

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Aug 17, 2020

Very informative and fun!

By Renan B F B

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Aug 13, 2020

Simplesmente maravilhoso.

By Larissa M L Q

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May 25, 2020

Muito bom, aprendi muito.

By Ahmed N

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Jul 6, 2019

amazing with simple words

By Vivian W

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Aug 29, 2017

Super interesting course!

By Homer N

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Jun 12, 2017

Wow! Very helpful indeed!

By akshay r

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Apr 25, 2017

Useful & exciting class..

By Mohsin A K

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Sep 29, 2016

Precise and knowledgable.

By Amanda P

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Nov 8, 2017

Short, clear and useful!

By Dora B

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Sep 24, 2017

Quick and easy to grasp!

By Hassan D

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Jun 18, 2017

great investment of time

By Julia E

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May 25, 2017

Very useful information!

By Dinesh N

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Jan 29, 2017

Great course. Thank you.

By Aleksandra S

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Apr 8, 2020

Very interesting course

By Dunja

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Dec 3, 2018

Interesting and useful.

By Mar

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Aug 21, 2017

Great course! I love it

By Motoni O

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Nov 10, 2016

awesome and well taught

By Giannis M

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Nov 1, 2016

Really modernc content!

By Kimberly J L C

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Aug 15, 2017

I LOVE THIS COURSE!!!!

By urša r

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Nov 2, 2016

Thoroughly enjoyed it.

By Monika K

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Jan 30, 2023

Loved the curriculum!