Build job-ready social media marketing skills with hands-on training in content strategy, paid ads, analytics, and campaign optimization.Learn how to grow brand visibility, improve engagement, and drive measurable business results across today’s leading social platforms.
This Specialization teaches you how to design, execute, and optimize social media marketing strategies using data, content, and platform-specific tools. You will learn how to create engaging campaigns, optimize social media profiles, use storytelling and short-form content, and align marketing efforts with business goals.
You will also explore Pinterest marketing, promoted pins, social media advertising, Social CRM, SMART goals, social listening, sentiment analysis, and performance metrics. Through practical strategies and real-world examples, you will develop the skills to plan campaigns, measure results, and improve performance over time.
By the end of this Specialization, you will be able to confidently create data-driven social media campaigns that increase engagement, strengthen brand presence, drive website traffic, and support business growth.
Applied Learning Project
Learners will complete practical social media marketing projects that mirror real business needs, including campaign planning, content strategy, audience analysis, paid ad planning, and performance optimization. They will apply analytics, social listening, Pinterest marketing, and platform-specific tactics to solve authentic problems such as improving engagement, increasing website traffic, and strengthening brand presence.
